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Our Story

Back in 2015, I had a 4-month old baby – Frankie.  Christmas was approaching soon and I wanted a way to prepare fresh, homemade baby food for Frankie whilst out & about visiting family & friends over the Christmas period.  When it became apparent that I couldn’t buy what I wanted anywhere, I set about creating my own, and the very first Itsy Blitz was born!

The Itsy Blitz was (and still is) the world’s only portable blender designed specifically for making baby food on the go, wherever your adventures take you.  And we haven’t stopped there either..

home cooking healthy choices for kids and children with Itsy nutrition products for healthy weaning and beyond.

As a family, we love to cook and we realise the importance of giving our little ones a healthy start in life.

You’ll often find me making a curry from scratch with Frankie (Frankie picks the spices we use and grinds them in our pestle & mortar these days), or letting our son Bobby whisk up an egg for Daddy’s famous date & cinnamon ‘Eggy Bread’.

It’s this passion for food and healthy choices that has defined Itsy along the way since 2015, and we’ve worked hard to make sure that every product we make is affordable, clever, simple to use and puts you in control of your kid’s diet and nutritional choices.

Itsy now proudly sells feeding products that make lives that little bit easier for parents in countries all over the world.  We are proud to be 100% parent-powered (everyone that works for Itsy is a real-life parent) and we think this is the magic that allows us to spot what others don’t.

As we grow and develop more products, we promise to never re-invent the wheel.  We won’t launch products that are over-complicated, over-engineered or simply unnecessary.  We will continue to design products that simply give you a parenting “win” – that’s what it’s all about for us.  We know that simply getting out of the door on time is a parenting “win” and that’s what we’re aiming for with everything we do.

We won’t confuse you with jargon, and we won’t sell you a line.